Message Medium #3

This is a picture of my phone. It is probably one of the most used and popular mediums over the globe. Via this device, I receive numerous message from almost random senders. However, the one thing in common between them is the fact that all those acts of communication are directed and have a clear and very specific purpose. For example, a person might call me to ask about homework, ask for a favor, or ask about me and how I'm doing; on the other hand, there is no space or chance for scripted or mindless communication.

Message Medium #2

This is a screenshot of the webmail associated to the University I attend. I receive about a hundred e-mail per week. Those e-mails are usually sent my professors, peers, and different departments in AUI. The messages I get via e-mail simply taste different, they taste professional. A message sent by e-mail is a short and dense one that has an informative purpose, it is usually formal and precise (gets to the point).

Medium of message #1

One of the mediums that communicate messages to me every day is the board of announcements located by the entrance of the building where I live. This board usually carries messages and annoucements published by the resident assistant of the building. The importance of the role that this feature plays relies within the fact that as I walk by it, I know for sure I know every event going on on-campus for the week. It simply keeps me updated. Further, just the fact that it was published for the AUI populas makes me feel as if I am a part of a big community that is going to read the same announcements and potentially take part of the events. I feel like the medium, which is the board on the wall of my building, is something in common between me and my peers allover campus.

Proximity example

This picture illustrates the law of proximity within Gestalt theory. This law says that objects that are close to each other are seen and perceived by the brain as grouped. For example, on this picture, Smarties' cans that have the same space one from the other are seen "automatically" by our perception as divided into three groups while each group contains cans that are put from each other in the same formation (same space one from the other).

Similarity of size

This picture displays a fine grasp upon the understanding of the gestalt theory. Gestalt argues that objects that look the same are "automatically" grouped together by the brain (just like RAM in computers). More precisely, this picture shows the law of similarity of size. One could notice six cans that have the same shape and color; on the other hand, one of the six cans have a different size. A person is usually interested in this picture for its dissimilarity rather than similarity. It is dissimilarity that attracts and drags attention.

Nikon slogan

Nikon use yellow, white, and black on their slogan.

Xbox 360 headset.

The slogan of Xbox 360 on the headset of my console.

Whirlpool slogan on my fridge.

Whirlpool slogan on my fridge. Very simple and communicative. The use of yellow makes me think I am using the right brand.a

The slogan on my Adidas fit gloves.

 These are Adidas gloves on my desk. The slogan is presented in orange, a color that represents energy and enthusiasm. When I wear these, I feel ready.